I got asked the exact same question eight years ago, just before we launched 2010. Brazilians gather while painting a section of the Santa Marta favela in Brazilian colors as a boy holds his Panini World Cup sticker album.ĭo you think the future of Panini lies in the app or digital collecting or do you think we’ll still have physical cards and book 20 years from now? The book can then be a treasured keepsake that you can keep, hand down to your children, and then they can collect and hand thiers down to their children. It’s the one sport that’s just followed by every country on the planet. It’s just grown in strength from tournament to tournament. The backbone of our business has been built on back of the World Cup since the early ‘70s when we did our first collection in 1970. The thing about the World Cup is it’s just an absolute global phenomenon. There are Panini cards and stickers for other moments, but what is it about the World Cup that makes it such a big deal, and something completely different? He remembers the España 1982 World Cup as the one that piqued his interest and where he really understood what was going on as he followed his home country, England. and would bring stickers home for his son to collect. While Warsop was growing up, his father worked for the main distributor of Panini U.K. Panini America CEO Mark Warsop has been involved with collecting almost his entire life. BEHIND THE SCENES OF PANINI WITH CEO MARK WARSOP
0 kommentar(er)
